Tru Treasury has been named the 2025 Treasury Management CUSO of the Year by the National Association of Credit Union Service Organizations (NACUSO), recognizing its groundbreaking impact on how credit unions deliver business banking and treasury services.

The award, announced at NACUSO’s annual Reimagine Conference in Las Vegas, celebrates CUSOs that drive innovation, deliver measurable results, and create lasting value for credit unions. Tru Treasury stood out among this year’s nominees for its unique focus on treasury management—an area that is rapidly becoming essential to the growth and competitiveness of credit unions nationwide.

Empowering Credit Unions with Treasury Management Expertise

Tru Treasury was launched with a clear mission: to help credit unions win in the business banking space by offering scalable treasury management solutions traditionally dominated by big banks. From ACH origination and wire transfers to fraud mitigation and remote deposit capture, Tru Treasury equips credit unions with the tools, training, and expertise to attract and retain high-value business members.

“Being recognized as the Treasury Management CUSO of the Year is a powerful affirmation of the work we’re doing,” said John Ballantyne, CEO of Tru Treasury. “It reflects the commitment of our team, the vision of our founding credit unions, and the growing demand for commercial services that put people and purpose first.”

From Start-Up to Standout: A Pandemic-Era Launch

Tru Treasury launched in the early days of the pandemic, filling a critical gap for credit unions seeking to compete in commercial banking. Since then, it has grown rapidly—supporting institutions across the country with program design, onboarding infrastructure, digital training, and go-to-market execution.

This year’s recognition as Treasury Management CUSO of the Year underscores Tru Treasury’s role as more than a vendor—it’s a true partner in growth. The company’s approach is comprehensive and collaborative, working side by side with leadership teams, lending officers, and operations managers to ensure every program delivers both performance and member impact.

Strategic Innovations That Made It Happen

The NACUSO award highlighted several initiatives that helped Tru Treasury earn the Treasury Management CUSO of the Year title:

• Creation of a national consulting arm focused on optimizing existing treasury programs

• Development of proprietary onboarding workflows to streamline business client servicing

• Launch of a digital lead generation platform connecting businesses with credit union treasury programs

• Industry education and enablement sessions that empower local institutions to compete like large banks

By removing the complexity of treasury services and making them accessible to credit unions of all sizes, Tru Treasury is helping shift the business banking landscape toward local empowerment.

What’s Next for Tru Treasury?

Following this award-winning momentum, Tru Treasury plans to expand its digital solutions and consulting footprint. Upcoming initiatives include new tools for real-time business onboarding, deeper analytics for deposit growth, and marketplace partnerships designed to help credit unions attract commercial clients at scale.

“Our vision has always been clear: give credit unions the confidence, capability, and competitive edge to serve their business members,” said Ballantyne. “This recognition as Treasury Management CUSO of the Year pushes us to keep innovating for the future.”

Join the Movement

If your institution is ready to grow its business banking program, now is the time to partner with Tru Treasury. Together we can transform your financial institution and create a lasting impact to the small businesses in your community.

Contact Tru Treasury to learn how we can support your treasury management goals.

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About Tru Treasury
Tru Treasury is the industry’s first full-service Treasury Management CUSO, built to help credit unions offer best-in-class commercial banking solutions. Learn more at www.trutreasury.com.

Media Contact:
Alexis Leonard
Email: [email protected]

Read More at: NACUSO