Launching a successful business services program doesn’t have to take years or hundreds of thousands in resources. Credit unions can go to market fast and win business clients by focusing on the right products, team, and partners.

Here’s how to do it in six practical steps.

1. Offer the Right Business Solutions

A solid treasury management program starts with the essentials that businesses rely on to manage their cash flow, payments, and risk.

Your core offerings should include:

• Remote Deposit Capture (RDC): Let businesses deposit checks from the office

• ACH Origination: A faster, cheaper way to move money

• Wire Transfers: High-value, time-sensitive payments are done securely

• Positive Pay & Fraud Tools: Help businesses spot and prevent fraud before it hits their accounts

• Merchant Services: Accept debit, credit, and mobile payments with ease

• Cash Management & Sweep Accounts: Help clients earn more on idle funds

2. Partner with a Business Services CUSO

You don’t need to do this alone. Partnering with a treasury management CUSO like Tru Treasury gives your credit union:

• Turnkey tech and platforms

• A full-service team for sales, support, and servicing

• Built-in training and risk compliance

• Faster time to market—without hiring a large internal team

This shortcut saves time, money, and stress while still delivering high-quality service.

3. Align Your Team Internally

Success comes from people, not just products. A great business services program needs internal alignment across business units.

Make sure to:

• Train frontline staff on how treasury services help business clients

• Enable cross-referrals between branches, lending, and treasury

• Help your team spot opportunities and offer real solutions

When everyone strives for the same mission, the results are exponential.

4. Tap Into Existing Business Relationships

You already have a base to build from. Use it.

• Segment your business members to spot high-potential targets

• Focus on groups like HOAs, title companies, law firms, and municipalities

• Reach out directly with new solutions and bundled offers

These conversations don’t need to be cold—they’re built on trust.

5. Market Like a Local Expert

Big banks’ market scale. You can market service and connection.

• Highlight your credit union’s role in the local economy

• Use business testimonials and success stories

• Offer easy-to-understand packages and pricing

• Host webinars on topics like:

  • “3 Ways to Get Paid Faster Without Chasing Invoices”

  • “How to Stop Business Payment Fraud Before It Starts”

Have your credit union lead the event—Tru Treasury can support in the background.

6. Prioritize Service at Every Step

Winning business clients is just the beginning. Keeping them takes real follow-through.

• Assign a dedicated contact for treasury clients

• Respond quickly and follow up regularly

• Keep evolving based on client feedback and usage

When businesses feel supported, they stay.

Quick Launch Checklist

1. Partner with a CUSO like Tru Treasury

2. Start with RDC, ACH, wires, fraud tools, merchant services

3. Train and align staff across business units

4. Re-engage existing members first

5. Market creatively with community-based messaging

6. Prioritize service and client check-ins

Want real-world examples? See our case studies or contact us to learn how other credit unions have built their business services programs, and achieved success.