The Secret to Attracting and Retaining High Value Deposits with Extended NCUA Insurance

Is your credit union struggling to attract and retain high-value members? Do you need overnight funding on demand to manage your balance sheet effectively? We hear you and are excited to announce our new partnership, with ModernFI a credit union focused reciprocal deposit network, bringing you a solution designed specifically to address these challenges.

Why This Matters:

Extend NCUA Insurance to Attract and Retain Large-Value Members

One of our credit unions recently had a high-net-worth individual who was hesitant to deposit a significant amount with the credit union due to concerns over insurance limits.

Solution: Through our partnership, you can offer extended NCUA insurance, providing peace of mind to large-value members and making your credit union a more attractive option for their substantial deposits. This enhanced security can help you retain and attract members who might otherwise seek larger financial institutions.

Manage Balance Sheet Size with Ease

Balancing asset growth and managing liabilities is becoming increasingly complex.

Solution: This service enables your credit union to manage balance sheet size more efficiently. By accessing a wider range of funding options, you can optimize your asset-liability management, ensuring sustainable growth and financial health.

How can this benefit your credit union?

Attract and retain high-value members: By offering extended NCUA insurance, you can differentiate your credit union, better compete with national, regional, and community banks, and appeal to larger deposit holders.

Enhance your member experience: Expand your financial solutions to meet the evolving needs of your members and provide peace of mind.

Manage liquidity effectively: Access on-demand funding to optimize your balance sheet and take advantage of new opportunities.

If your credit union aspires to expand its competitive offerings through treasury management, connect with us at Tru Treasury to learn more.  We would be happy to help answer any questions you may have reach out to us at enterprisesolutions@trutreasury.com or visit trutreasury.com.