Are Your Treasury Services Falling Short? Here’s How to Fill the Gaps and Win Big with Business Members

As a business services leader, you know the challenge: standard treasury services often don’t fit the unique needs of specialized industries. From property management firms to municipalities and 1031 exchange companies, these sectors have distinct requirements that traditional treasury offerings may not fully address. Tru Treasury’s industry-specific treasury solutions help close this gap, empowering credit unions to better serve their commercial members and strategically grow their programs.

The Treasury Solution Gap: Why Traditional Approaches Fall Short

For years, many financial institutions have offered standard treasury and deposit services based on a horizontal model—one that treats all commercial clients similarly, regardless of their industry. But this one-size-fits-all approach often leaves business members with unmet needs, forcing them to resort to manual workarounds or expensive third-party solutions. This inefficiency can be frustrating for members and, ultimately, detrimental to their loyalty.

Tru Treasury’s tailored solutions bridge this gap, giving credit unions a way to offer real value to specific industries. By addressing these unique needs directly, you can transform your credit union into a trusted partner, not just a service provider.

Real Industry Applications: Meeting Unique Business Requirements

Consider some common treasury management challenges faced by commercial members in specialized sectors:

Property Managers: Managing compliance workflows, tenant and owner communication, and multiple sub-accounts can be challenging. Property managers need configurable workflows and specific compliance controls to avoid costly mistakes and reduce manual processes.
1031 Exchange Firms: For these firms, streamlined wire transfer processes and specialized reporting features are crucial. Traditional systems often lack these specifics, pushing 1031 companies to seek alternative solutions.
Municipalities: Local governments require escrow management that aligns with stringent regulatory standards. The need for precision and control in managing funds is paramount, yet few treasury solutions are optimized to meet these demands.

By providing treasury services that respond to these industry-specific needs, credit unions can deepen their relationships with commercial members and secure long-term loyalty.

The Value of Industry-Specific Treasury Services for Credit Unions

The opportunity to offer tailored services is more than just a benefit to your members; it’s a strategic growth avenue for your credit union’s treasury program. Industry-specific treasury services provide your credit union with a way to:

Increase Member Loyalty: When business members experience treasury solutions that truly meet their needs, they are more likely to view your credit union as a valued partner and stay for the long term.
Expand Commercial Member Services: By offering customized solutions, you position your credit union as a viable alternative to larger financial institutions, attracting new commercial members who may have previously looked elsewhere.
Enhance Program Growth: Tailored treasury services open the door for deeper, more profitable relationships with business members across various sectors. When your solutions help their business operate more efficiently, you create a powerful incentive for them to bring even more of their financial needs to your institution.

Educating Members on the Benefits of Tailored Treasury Services

Many business members are unaware that customized treasury solutions are even an option. Proactively educating them on the benefits of Tru Treasury’s industry-specific services can create new opportunities. Highlighting how these services can eliminate workarounds, streamline workflows, and ensure compliance can position your credit union as an innovative, member-focused institution.

Here’s How to Fill the Gaps and Win Big with Business Members

If you’re ready to explore how Tru Treasury’s industry-specific solutions can help grow your treasury program, our team is here to assist. We work with credit unions to design treasury services that fit the unique needs of various industries, allowing you to strengthen your position in the market, increase commercial deposits, and deepen your member relationships.

Contact us today to learn how Tru Treasury can help your credit union deliver treasury solutions that matter: info@trutreasury.com