How Credit Unions Can Strengthen Treasury Management for the Second Half of the Year
How Credit Unions Can Strengthen Treasury Management for the Second Half of the Year
How to Grow Business Deposits: 5 Mid-Year Strategies Credit Unions Can Use Now
The year’s half over—here’s how to boost deposits, attract more business members, and finish the year ahead of goal.
Why Business Deposits Matter More Than Ever
Business deposits are more than balances on the books; they’re a stable, low-cost funding source that supports lending growth and strengthens your credit union’s financial position.
But competition is fierce. Big banks are aggressively courting business clients, and without a focused strategy, it’s easy to miss opportunities right in your market.
That’s why a mid-year review is the perfect time to reset your approach and double down on what works, especially when it comes to treasury management services.
5 Mid-Year Strategies to Grow Business Deposits
1. Focus on Operating Accounts, Not Just Rate Chasers
Instead of chasing high-rate, short-term deposits, target operating accounts with consistent balances and daily transaction activity.
- Offer ACH, RDC, and merchant services as part of the relationship
- Reward total engagement, not just balances, with bundled pricing
2. Re-Engage Existing Business Members
Your current business members are your best growth opportunity.
- Identify accounts not using treasury products and offer custom solutions
- Schedule mid-year check-ins to discuss cash flow and payment needs
3. Optimize Treasury Product Adoption
Treasury products aren’t add-ons, they’re deposit growth necessities.
- Promote Positive Pay for fraud protection
- Highlight wires and ACH for faster, more reliable payments
- Use merchant services to anchor accounts and increase deposits
4. Align Lending and Deposits
Every commercial loan should be paired with a deposit relationship.
- Make treasury onboarding part of your lending process
- Bundle lending + treasury services to deepen engagement
5. Train Your Frontline for Business Conversations
If your team isn’t confident talking about treasury products, opportunities slip away.
- Invest in training so staff can identify and act on business deposit leads
- Provide quick reference guides with key benefits and talking points
Quarterly Planning for the Rest of the Year
Break your deposit growth strategy into 90-day action plans:
Q3:
- Launch outreach campaigns to dormant business members
- Roll out seasonal promotions for treasury products
Q4:
- Conduct year-end financial reviews with top business members
- Promote fraud prevention tools ahead of the holiday season
Tru Treasury: Your Partner in Deposit Growth
At Tru Treasury, we help credit unions design and execute treasury management strategies that grow business deposits year-round. With our tools, talent, and technology, you can:
- Attract and retain more business members
- Optimize pricing for profitability
- Streamline onboarding for faster revenue impact
The second half of the year is your chance to gain ground, let’s make it happen.
