<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
  <title>Tru Treasury Blog</title>
  <link>https://trutreasury.com/blog</link>
  <atom:link href="https://trutreasury.com/feed.xml" rel="self" type="application/rss+xml"/>
  <description>Articles, strategy guides and press on the trends shaping business banking for community institutions.</description>
  <language>en-us</language>
  <item>
    <title>We’re Partnering with Cornerstone Resources to Expand Treasury Management Access for Credit Unions</title>
    <link>https://trutreasury.com/a-major-step-forward-for-credit-unions</link>
    <guid isPermaLink="true">https://trutreasury.com/a-major-step-forward-for-credit-unions</guid>
    <pubDate>Fri, 30 Jan 2026 12:00:00 GMT</pubDate>
    <category>News</category>
    <description>This collaboration marks a significant milestone in our mission to bring modern treasury management capabilities to credit unions across the country.</description>
  </item>
  <item>
    <title>Treasury management as a growth engine: Rethinking service delivery for mid-market clients</title>
    <link>https://trutreasury.com/treasury-management-as-a-growth-engine-rethinking-service-delivery-for-mid-market-clients</link>
    <guid isPermaLink="true">https://trutreasury.com/treasury-management-as-a-growth-engine-rethinking-service-delivery-for-mid-market-clients</guid>
    <pubDate>Tue, 22 Jul 2025 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>Historically, treasury management has been positioned as a back-office function, seen as important for client retention, but not necessarily a driver of…</description>
  </item>
  <item>
    <title>How Credit Unions and Community Banks Can Capture the Mid-Market Treasury Opportunity</title>
    <link>https://trutreasury.com/mid-market-treasury-management-for-credit-unions</link>
    <guid isPermaLink="true">https://trutreasury.com/mid-market-treasury-management-for-credit-unions</guid>
    <pubDate>Thu, 26 Jun 2025 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>Discover how credit unions and community banks can turn Treasury Management into a revenue growth engine. Drive commercial deposits and deepen business relationships.</description>
  </item>
  <item>
    <title>How to Choose the Right Positive Pay Vendor</title>
    <link>https://trutreasury.com/how-to-choose-the-right-positive-pay-vendor</link>
    <guid isPermaLink="true">https://trutreasury.com/how-to-choose-the-right-positive-pay-vendor</guid>
    <pubDate>Mon, 09 Jun 2025 12:00:00 GMT</pubDate>
    <category>News</category>
    <description>Looking for a trusted Positive Pay vendor? Learn what to look for, compare basic vs. advanced Positive Pay, and see why Tru Treasury is the partner of choice.</description>
  </item>
  <item>
    <title>6 Steps to Quickly Build a Business Services Program That Attracts Business Clients</title>
    <link>https://trutreasury.com/quickly-build-a-business-services-program</link>
    <guid isPermaLink="true">https://trutreasury.com/quickly-build-a-business-services-program</guid>
    <pubDate>Thu, 05 Jun 2025 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>Want to launch a business services program that wins business clients? These 6 proven steps help credit unions go to market fast, with the right products, partners, and team.</description>
  </item>
  <item>
    <title>Why Real-Time Payments Are a Must-Have for Credit Union Treasury Services</title>
    <link>https://trutreasury.com/why-real-time-payments-are-a-must-have</link>
    <guid isPermaLink="true">https://trutreasury.com/why-real-time-payments-are-a-must-have</guid>
    <pubDate>Tue, 27 May 2025 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>Real-time payments are transforming credit union treasury services. Discover why RTP is essential for improving business member cash flow, deepening relationships, and staying competitive.</description>
  </item>
  <item>
    <title>The Credit Union Deposit Strategy You Need in 2025: 4 Moves That Drive Growth</title>
    <link>https://trutreasury.com/the-credit-union-deposit-strategy-you-need-in-2025-4-moves-that-drive-growth</link>
    <guid isPermaLink="true">https://trutreasury.com/the-credit-union-deposit-strategy-you-need-in-2025-4-moves-that-drive-growth</guid>
    <pubDate>Mon, 19 May 2025 12:00:00 GMT</pubDate>
    <category>News</category>
    <description>Deposit growth has slowed, but credit unions can get ahead with the right approach. Discover how to build a smarter credit union deposit strategy that attracts business members and supports long-term growth.</description>
  </item>
  <item>
    <title>How Credit Unions Can Grow Business Deposits in a High-Rate, Uncertain Economy</title>
    <link>https://trutreasury.com/how-credit-unions-can-grow-business-deposits</link>
    <guid isPermaLink="true">https://trutreasury.com/how-credit-unions-can-grow-business-deposits</guid>
    <pubDate>Mon, 12 May 2025 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>Discover how credit unions can retain and grow business deposits despite rising interest rates, economic uncertainty, and growing competition. Expert tips from Tru Treasury.</description>
  </item>
  <item>
    <title>Tru Treasury Wins 2025 CUSO of the Year: A Milestone in Credit Union Business Banking</title>
    <link>https://trutreasury.com/2025-cuso-award-credit-union-business-banking</link>
    <guid isPermaLink="true">https://trutreasury.com/2025-cuso-award-credit-union-business-banking</guid>
    <pubDate>Mon, 05 May 2025 12:00:00 GMT</pubDate>
    <category>News</category>
    <description>Tru Treasury wins 2025 CUSO of the Year for its leadership in credit union business banking. Discover how we’re helping credit unions grow deposits and serve business members.</description>
  </item>
  <item>
    <title>Tru Treasury Wins Treasury Management CUSO of the Year Award from NACUSO</title>
    <link>https://trutreasury.com/tru-treasury-wins-treasury-management-cuso-of-the-year-2025</link>
    <guid isPermaLink="true">https://trutreasury.com/tru-treasury-wins-treasury-management-cuso-of-the-year-2025</guid>
    <pubDate>Mon, 05 May 2025 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>Tru Treasury has been named the 2025 Treasury Management CUSO of the Year by the National Association of Credit Union Service Organizations (NACUSO),…</description>
  </item>
  <item>
    <title>Unlocking Growth in Credit Union Business Banking: How Core Data Creates Opportunity</title>
    <link>https://trutreasury.com/credit-union-business-banking-growth-core-data</link>
    <guid isPermaLink="true">https://trutreasury.com/credit-union-business-banking-growth-core-data</guid>
    <pubDate>Fri, 18 Apr 2025 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>In today’s competitive financial landscape, credit union business banking is no longer optional: it’s essential. But many credit unions are still struggling to…</description>
  </item>
  <item>
    <title>Element 22 Commercial Group &amp; Tru Treasury announce new strategic partnership</title>
    <link>https://trutreasury.com/element-22-commercial-group-tru-treasury-announce-new-strategic-partnership</link>
    <guid isPermaLink="true">https://trutreasury.com/element-22-commercial-group-tru-treasury-announce-new-strategic-partnership</guid>
    <pubDate>Thu, 03 Apr 2025 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>Element 22 Commercial Group and Tru Treasury Announce New Strategic Partnership Aimed to Equip Financial Institutions with an All-Encompassing Commercial…</description>
  </item>
  <item>
    <title>The 2025 opportunity for credit unions to penetrate commercial banking</title>
    <link>https://trutreasury.com/the-2025-opportunity-for-credit-unions-to-penetrate-commercial-banking</link>
    <guid isPermaLink="true">https://trutreasury.com/the-2025-opportunity-for-credit-unions-to-penetrate-commercial-banking</guid>
    <pubDate>Thu, 09 Jan 2025 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>At Tru Treasury, we understand that stepping into commercial banking might feel daunting. As we enter 2025, credit unions stand to have an extraordinary…</description>
  </item>
  <item>
    <title>Why exceptional service matters: Building lasting relationships with business members</title>
    <link>https://trutreasury.com/why-exceptional-service-matters-building-lasting-relationships-with-business-members</link>
    <guid isPermaLink="true">https://trutreasury.com/why-exceptional-service-matters-building-lasting-relationships-with-business-members</guid>
    <pubDate>Thu, 10 Oct 2024 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>In today's competitive business setting, providing exceptional customer service is more crucial than ever. Customers have more choices than before, and with…</description>
  </item>
  <item>
    <title>The secret to attracting new business members to your credit union</title>
    <link>https://trutreasury.com/the-secret-to-attracting-new-business-members-to-your-credit-union</link>
    <guid isPermaLink="true">https://trutreasury.com/the-secret-to-attracting-new-business-members-to-your-credit-union</guid>
    <pubDate>Wed, 05 Jun 2024 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>The demand for efficient and accessible banking solutions is at an all-time high. For credit unions aiming to capture a larger share of business members,…</description>
  </item>
  <item>
    <title>Tru Treasury partners with MBFS to elevate credit union financial services</title>
    <link>https://trutreasury.com/tru-treasury-partners-with-mbfs-to-elevate-credit-union-financial-services</link>
    <guid isPermaLink="true">https://trutreasury.com/tru-treasury-partners-with-mbfs-to-elevate-credit-union-financial-services</guid>
    <pubDate>Wed, 29 May 2024 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>Tru Treasury, the industry's first full-service treasury management Credit Union Service Organization (CUSO), announces a strategic partnership with Member…</description>
  </item>
  <item>
    <title>Suncoast Credit Union launches treasury management services</title>
    <link>https://trutreasury.com/suncoast-credit-union-launches-treasury-management-services</link>
    <guid isPermaLink="true">https://trutreasury.com/suncoast-credit-union-launches-treasury-management-services</guid>
    <pubDate>Wed, 22 May 2024 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>Through a partnership with Tru Treasury, a leader in treasury management solutions, commercial business members will be able to maximize efficiency and…</description>
  </item>
  <item>
    <title>Growing a successful treasury management program</title>
    <link>https://trutreasury.com/growing-a-successful-treasury-management-program</link>
    <guid isPermaLink="true">https://trutreasury.com/growing-a-successful-treasury-management-program</guid>
    <pubDate>Fri, 15 Mar 2024 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>For a credit union looking to establish a treasury management program, offering services that help a business manage cash, liquidity, risk and payment…</description>
  </item>
  <item>
    <title>Tru Treasury partners with Comply-YES!</title>
    <link>https://trutreasury.com/tru-treasury-partners-with-comply-yes</link>
    <guid isPermaLink="true">https://trutreasury.com/tru-treasury-partners-with-comply-yes</guid>
    <pubDate>Mon, 12 Feb 2024 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>CUSOs join forces elevate compliance support for credit unions…</description>
  </item>
  <item>
    <title>Elements of an effective treasury management program</title>
    <link>https://trutreasury.com/elements-of-an-effective-treasury-management-program</link>
    <guid isPermaLink="true">https://trutreasury.com/elements-of-an-effective-treasury-management-program</guid>
    <pubDate>Tue, 22 Nov 2022 12:00:00 GMT</pubDate>
    <category>Insights</category>
    <description>Over the last decade, credit unions have developed strong business lending programs, offering businesses in their communities a welcome alternative to…</description>
  </item>
</channel>
</rss>
