Tru Treasury
Tru Treasury
Tru Relationship Management2025-06-11T15:12:26-05:00

Tru Relationship Management (Tru RMS)

Simplify Pricing, Strengthen Relationships.

Tru RMS gives your credit union the tools to manage relationship pricing, optimize deposits, forecast profitability, and create proformas—all in one place.

Smart Relationship Pricing

Easily adjust pricing and offers based on real-time data to attract and retain top business clients.

Advanced Analytics

Understand portfolio performance and optimize deposits with dynamic reporting and profitability insights.

Seamless Pipeline Management

Track opportunities from lead to close, ensuring smooth relationship growth and revenue expansion.

Trusted by Credit Unions & Community Banks Nationwide

What Our Clients Say

The Tru Treasury team consistently goes above and beyond in providing support for our members and business team. Your expertise has made you a pleasure to collaborate with on multiple projects. In addition to assisting with our treasury products, Tru Treasury has also played a crucial role in helping us with audits.

Rebecca Emory, Business Account Manager

Better Pricing. Better Relationships. Best Experience.

Say goodbye to guesswork—Tru RMS delivers smart pricing, forecasting, and relationship management to help you compete and grow.

Insights Like Never Before.

Give your relationship managers the tools to track, manage, and grow commercial relationships. Tru RMS ensures your team has everything they need to personalize offers, improve engagement, and close more deals efficiently.

CRM for Treasury Management

Track interactions, manage accounts, and strengthen business client relationships with a centralized platform.

Flexible Forecasting & Deal Structuring

Dynamically price deals, model different scenarios, and forecast future performance—to enhance your ability to win deposits.

Future-Ready to adapt as you grow

The platform adapts to your growth, making it easy to expand your business banking capabilities without bottlenecks.

Features that set Tru RMS apart from other platforms.

Better Pricing. Better Relationships. Better Banking.

User-Friendly Internal Adoption

Designed for seamless usage, making it easy for your teams to implement and use internally.

Pipeline & Relationship Management

Track potential business leads, opportunities, and active relationships in a single system.

Proforma Creation & Profitability Tracking

Generate detailed proformas with built-in profitability measurement to refine deal strategies.

Scalable As You Continue to Grow

The platform adapts to your growth, allowing unlimited entries to make managing growth easy.

frequently asked questions

Have more questions? Explore our FAQs below or contact us for further assistance.

What is Tru RMS?2025-04-09T15:11:25-05:00

Tru RMS is a relationship management system built for community financial institutions. It combines pricing tools, forecasting, CRM capabilities, and profitability tracking to help you grow and manage your commercial relationships with ease.

How long does it take to implement Tru RMS?2025-04-09T15:10:53-05:00

Most community institutions are up and running in a matter of months. We offer full onboarding support and training to make the transition smooth for your team.

Do I need to have an established treasury program to use Tru RMS?2025-04-09T15:10:03-05:00

No. Whether you’re just launching or scaling an existing program, Tru RMS supports institutions at any stage of the journey. It’s flexible enough to grow with you.

How is Tru RMS different from traditional CRM or banking software?2025-04-09T15:07:22-05:00

Most platforms weren’t built with business banking in mind. Tru RMS is purpose-built for institutions offering treasury services, giving you tailored tools for relationship pricing, proforma creation, and deposit growth—without the complexity.

What is Tru RMS?2025-04-09T15:06:45-05:00

Tru RMS is a relationship management system built for community financial institutions. It combines pricing tools, forecasting, CRM capabilities, and profitability tracking to help you grow and manage your commercial relationships with ease.

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