Tru Treasury Named 2025 CUSO of the Year by NACUSO

We’re honored to share that Tru Treasury has been named the 2025 Credit Union Service Organization (CUSO) of the Year by NACUSO. This is a major boost for credit union business banking. This award is a milestone not just for us—but for every credit union we serve, every business we support, and every partner we grow with.

This recognition energizes our mission: to build smarter platforms, deepen partnerships, and make credit unions the first choice for business banking.

“We founded Tru Treasury with a simple mission: help credit unions become the primary institution for small businesses,” said CEO John Ballantyne. “Winning CUSO of the Year is an important milestone—but more than that, it’s a reminder of why we show up every day.”

We credit this recognition to our commitment to the 3 P’s:

• People who care deeply about credit union success
• Products that simplify how you serve business members
• Platforms designed to scale with your goals

Click here to learn more about our story

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Q1 Economic Outlook: Tariffs, Inflation & Deposit Strategy

As we head deeper into 2025, credit unions must stay alert to macroeconomic changes. The federal government recently imposed 25% tariffs on imports from Mexico, Canada, and the EU, along with a 10% tariff on Canadian energy and Chinese goods.

Markets responded with increased volatility, and while the services sector remains resilient (ISM Non-Manufacturing PMI at 53.5), inflationary pressure is expected to persist.

The Fed is maintaining its target rate at 4.25%–4.50%, though a 25bps cut is still priced in with a 67.5% probability at the June FOMC meeting.

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Credit Union Deposit Strategy: Prepare for a Tightening Liquidity Environment

Interest rates may remain elevated longer than previously expected. We’re already seeing financial institutions adjust business money market and sweep account rates, signaling growing liquidity pressure.

To stay competitive in credit union business banking, now is the time to:

• • Reassess deposit pricing strategies
  • Review and modernize Earnings Credit Rate (ECR) structures
  • Balance member value with long-term margin goals

Want to learn more about our rate recommendations? Let’s talk.

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Welcoming Marissa Mandle Haley, MBA to the Tru Treasury Team!

We’re excited to announce the addition of Marissa Mandle Haley, MBA to our growing team!

With 18 years in banking and 9 in treasury leadership, Marissa brings a powerful mix of expertise in strategic development, client relationships, and product delivery. Her arrival further strengthens our ability to support credit unions in offering exceptional business banking experiences.

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Sink or Swim: Leadership Lessons from the CUSO Frontlines

As Tru Treasury celebrates its fifth year, CEO John Ballantyne shares his reflections in a powerful new article:
“Sink or Swim: Lessons Learned in Leadership.”

It’s an honest look at the wins, challenges, and hard-earned insights behind building a CUSO from the ground up—and how leadership plays a defining role in long-term success.

Click here to read the full article

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New Partnership: Tru Treasury × Element22 Commercial Group

We’re proud to announce a strategic partnership with Element22 Commercial Group, a consultancy known for empowering credit unions through culture, innovation, and strategy.

Together, we’re expanding the way we support credit unions—bringing you deeper, more agile solutions to drive growth in commercial services.

Learn more about the partnership

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Upcoming Events: Let’s Connect

MDT E3 Conference – May 19–21

We’ll be at MDT Connect! Don’t miss Jeff Bassett and Jeff Sharkey—schedule a time to connect and talk treasury in person.
Schedule time with us